Goal

Data professionals spend a huge amount of time exploring, processing, and analyzing their data so that executives can drive data-founded business plans.

Even with highly impactful insights, however, it is challenging to convince your stakeholders. Getting the right message across clearly becomes even more important when decision makers have little time.

In this workshop we will show you how data storytelling can be leveraged in order to make sure the right message is conveyed efficiently and effectively, such that the results of your hard work stand out.

Details

In the first part of the workshop, we will discuss data stories, and their components: the concept - the message we want to convey - and the perception - the presentation of the data backing the message. Then, we will dive deeper into best practices of visualizing data, relying on well-established guidelines and principles.

The second part is hands-on oriented. In groups, we apply the aforementioned best practices to various visualizations and discuss the results of the transformation. Then, we present visual means of drawing attention to specific aspects in the visualization (e.g., by utilizing the Gestalt Principles of visual perception), and apply these to learn how to create a data story.

Target Audience

Professionals that work with data and want to make their communication of data based insights more successful. No technical skills are required.